Most watched NBA finals in 19 years.Average for series (2016):1) Total viewers — 20.4m (20.2m)2) Digital viewers — 434k
Michael BeachMay 1, 2018
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U.S. ad spend is projected to grow 7% this year to $221B.Ad spend by year:1) 2017 — $207.3B (↑ 7%)2) 2018 — $221.0B (↑ 7%)3) 2019 — $235.8B (↑ 7%)4) 2020 — $250.4B (↑ 6%)5) 2021 — $262.3B (↑ 5%)6)…
Michael BeachApril 30, 2018
The professional video game industry (eSports) is a $1.5B business and is the fastest growing spectator sport. Last year, 258M unique viewers watched live streams of other people playing video…
Michael BeachApril 30, 2018
Big question: How do networks reduce the ad load without harming overall revenue? Fox plans to reduce the ad load for The Simpsons and Family Guy by as much as…
Michael BeachApril 30, 2018
AT&T announced the launch of a 2nd streaming service called AT&T Watch.Who this is targeting: This new service is a true skinny bundle targeting non-sports fans.
Michael BeachApril 30, 2018
Big news: Facebook is going to begin showing pre-roll video ads in more places.Why this matters: One of the primary criticisms around social video advertising is the low view time…
Michael BeachApril 30, 2018
Weekly U.S. reach by platform:1) Radio — 93%
Michael BeachApril 28, 2018
Local advertising is becoming cross screen with 3 out of 4 buyers utilizing traditional and digital together.Platforms utilized by local advertisers:1) Traditional + Digital — 74%2) Traditional only — 22%3) Digital only — 3%4) Other — 1%
Michael BeachApril 28, 2018
Netflix crushed Q1 earnings just like they did in Q2, Q3, and Q4.
Michael BeachApril 28, 2018
The big question: Could Facebook release an ad-free version of the service and if so, what would it cost?In order to answer this question, we need to take a deeper…
Michael BeachApril 28, 2018
