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The Proven CTV Solution for
Automotive Agencies
Drive Auto Sales, Build Loyalty — and Win New Business
Local Auto Dealers Need
Local Cross-Screen Campaigns
Local dealers need to deliver the right message at the right time, no matter where prospective car buyers are consuming media. That’s why agencies increasingly turn to Cross Screen Media for audience targeting, cross-screen planning, CTV activation, and measurement and analytics services to help build winning campaigns that drive sales and increase customer loyalty.
What We Offer
Audience Targeting
Our data-driven audience tools efficiently target local auto buyers, and likely buyers, so you can deliver the right messages at the time without wasted spend.
Premium Activation
We use multiple DSP partners to deliver premium ad inventory across your entire local market, and we can extend your reach by leveraging unused inventory.
Measurement & Analytics
Show clients exactly where the opportunities are to drive incremental reach and where they are overspending with our white-labeled measurement and analytics.
“Great customer service. They know us, they know our goals and help us reach those goals. CSM wants us to make sales as much as we do, and are great strategic partners.”
Media Director, Automotive Ad Agency
Case Study
A Formula for Success
A major auto brand in Dallas needed to accurately measure their on-target reach and frequency on broadcast and use that measurement data to drive incremental reach through cable and CTV.
48
Reach
The original broadcast campaign only reached 48% of Dallas-area auto buyers.
690
Buyers
While over half a million potential buyers viewed the ads, most were either under-exposed or over-saturated during the campaign.
22
Incremental Reach
By adding just 10% to the overall budget and shifting allocation based on consumption and geo, we increased reach by 10% on cable and 12% on streaming.
Win More Business
with Cross Screen Media
Cross Screen Media’s targeting, planning and measurement tools give you the ability to know more about a target audience than your client does. All of our measurement and analytics are white-labeled so they can be dropped right into your existing pitch decks without disrupting your current workflows.
Show your clients both the opportunities and missed opportunities for their campaigns and set yourself apart from the competition.
See the Difference for Yourself
Speak with Our
Automotive Team
Book a time to speak with our CTV experts today and let us show you the impact that Cross Screen Media can deliver for you and your clients!
