1) Primetime — ↑ 55%
2) Daytime — ↑ 36%
Fox News gets 2X the affiliate fees compared to CNN/MSNBC. Will this change as viewership changes?
Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.
Cross Screen Media delivers closed-loop solutions across local TV and video advertising to help buyers and sellers succeed in the Convergent TV space.