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State of the Screens

Cable News Wars: Inside the Unprecedented Battle for Viewers in Trump Era

By April 25, 2018No Comments

Fantastic cover!

Viewership growth for CNN/FNC/MSNBC in 2016:

1) Primetime — ↑ 55%
2) Daytime — ↑ 36%

Fox News gets 2X the affiliate fees compared to CNN/MSNBC. Will this change as viewership changes?

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.