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State of the Screens

Inside The Weeknd’s $92 Million Year — And The New Streaming Economy Behind It

By April 25, 2018No Comments

Streaming is now the dominant platform for music consumption.

Usage up 76% year over year per Nielsen.

Streaming revenue for Forbes Celebrity 100 up 119%:
1) 2015 — $177m
2) 2016 — $387m

Musicians make just under $0.01 per stream.

14 artists from the Celebrity 100 generated 1b+ streams in 2016.

Awareness from streams leads to more $ from touring. The Weekend parlayed 5.5b streams into a $75m tour advance.

Streaming subscribers by platform:
1) Spotify — 140m (+40m YoY)
2) Apple — 27m (+7m YoY)

More Spotify numbers:
1) 50m paying subscribers (36% conversion rate)
2) $3.3b in revenue
3) $500m in profit

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.