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State of the Screens

Netflix Hits 125 Million Subscribers

By April 28, 2018No Comments

Netflix crushed Q1 earnings just like they did in Q2, Q3, and Q4.

Subscriber growth in Q1–2018:
1)
Projected — 6.4M
2)
Actual — 7.4M

Milestone: The company topped 125M subscribers for the first time!

Just a bit outside: Back in May 2017 we wrote about a bold prediction that thought Netflix could reach 128M subscribers by 2022!

Wow: Over the past four quarters, Netflix has beaten guidance by 6M subscribers. That number alone would be the #3 streaming service behind Netflix and Hulu!

Big news: Comcast Will Start Bundling Netflix Into Xfinity TV Packages

More: Disneyflix Is Coming. And Netflix Should Be Scared.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.