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State of the Screens

The One Big Reason Why BuzzFeed Needs to Break Into TV

By April 24, 2018No Comments

Buzzfeed is valued at $1.7b.

That would buy the Washington Post 7 times!

Projected revenue in 2016–17:
1) 2016: $260m
2) 2017: $350m

BuzzFeed’s Hollywood operation produces 600 pieces of content, including videos and illustrations, per day.

Typical cost for Buzzfeed/NBC reality show:
1) Half-hour: $350k
2) Full-hour: $500k

Quote from Rick Rosen — Head of Television @ WME.
“Right now, it’s clear that content doesn’t need to be on traditional TV for young people to consider it television; if it’s good, they’ll watch whatever, wherever. They don’t care if it’s on Netflix, HBO, or YouTube,”

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.