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State of the Screens

‘War Machine’ Has Been a Minor Hit — and Netflix Needs Minor Hits

By April 24, 2018No Comments

Interesting analysis using Google Trends in the absence of consistent ratings.

Quote from Scott Porch — Reporter @ Decider.
“Netflix isn’t a network like NBC or HBO that puts a lot of marketing into a project, premieres it on a date certain and hopes you watch it. Netflix is a database with thousands of hours of programming, an algorithm-driven interface that shows you things you’re likely to enjoy watching, and a programming philosophy that the Netflix tent should be big enough for Fuller House and Chef’s Table.”

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.