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State of the Screens

Fox Tries to Gain Leverage Over Affiliates on Live Streaming

By April 25, 2018No Comments

Fox recently started a national 24-hour feed for Hulu Live TV subscribers that live in 70+ markets where Fox does not have an agreement in place with the local broadcast station.

Local broadcasters argue that Fox is offering 50% less than ABC/NBC/CBS for similar licensing agreements.

Negotiating leverage — The viewer is not missing out on Fox broadcast content (primetime shows, etc.).

NBC Chairman Bob Wright floated a similar idea in early 2000’s.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.