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The Proven CTV Solution for
Advocacy and Public Affairs
Reach the Influencers That Matter
Cross-Screen Campaigns to Change Minds & Drive Action
Whether your campaign needs to reach hundreds, thousands, or just a handful of political influencers, we empower public affairs agencies to identify the critical audience and reach them with the right message, at the right time, no matter where they consume media.
What We Offer
Audience Targeting
We use advanced modeling and data-driven targeting to build hyper-focused audiences so you can reach the right influencers with the right frequency to drive action.
Rapid Execution
We have the scale to launch local advocacy campaigns on CTV in as little as one day, and our dedicated team monitors and optimizes your spend in real time to maximize impact.
Measurement & Analytics
Show your clients their reach and exposure frequency for every campaign, across channels, and the results of competing TV buys, to determine the optimal allocation for upcoming spend.
“The Cross Screen Media team helps us reach decision makers more efficiently. They help us consistently deliver cross-channel results for our clients and maximize reach and impact on digital/CTV channels.”
Principal, Public Affairs Ad Agency
Case Study
Staying Ahead of the Issues and
in Front of Your Influencers
Cross Screen Media recently helped an agency with a client in the fight against rising debit card fees. We built a custom audience and executed a CTV campaign that influenced Senators in 32 states to reject a bill aimed at enhancing debit card fees.
32
States
We built a highly-targeted audience of motivated political influencers across 32 states to ensure the campaign would drive maximum impact.
24
Hours
We launched the optimized multi-state CTV campaign in just 24 hours to ensure the target audience was called to action just as the bill was coming up for a vote to proceed.
1
Victory
Campaign insiders reported the highly focused exposure to the CTV campaign helped directly influence the votes of several key players in the legislation.
See the Difference for Yourself
Speak with Our
Advocacy Team
Book a time to speak with our advocacy and public affairs advertising team today and let us show you the impact that Cross Screen Media can deliver for you and your clients!
