Quick definition:
1) HBO Now –Streaming version of HBO. No pay TV subscription required.
2) Showtime OTT — Similar for Showtime.
Previously on SOTS. Amazon Channels is the closest thing to à la carte TV in the market.
% of customers coming from Amazon Channels:
1) HBO: 50%
2) Showtime OTT: 75%
Interesting. Amazon Channels is serving the role that a traditional cable company would in driving subscribers for premium “cable” networks.
Another similarity is that Amazon owns the relationship and most importantly, client data.
Customer estimates:
1) HBO Now: 2m
2) Showtime OTT: 1.5m
