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State of the Screens

Half of HBO Now, most of Showtime and Starz OTT subscribers coming from Amazon Channels: analyst

By April 24, 2018No Comments

Quick definition:
1) HBO Now –
Streaming version of HBO. No pay TV subscription required.
2) Showtime OTT — Similar for Showtime.

Previously on SOTS. Amazon Channels is the closest thing to à la carte TV in the market.

% of customers coming from Amazon Channels:
1) HBO: 50%
2)
Showtime OTT: 75%

Interesting. Amazon Channels is serving the role that a traditional cable company would in driving subscribers for premium “cable” networks.

Another similarity is that Amazon owns the relationship and most importantly, client data.

Customer estimates:
1) HBO Now: 2m
2) Showtime OTT: 1.5m

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.