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State of the Screens

Time Spent Viewing Long-Form Video Has Strong Uptick In Q1

By April 25, 2018No Comments

63% of time spent with digital video is long-form (20+ minutes).

Breakdown by platform (Q1–2016):
1)
Connected TV — 98% (83%)
2) Tablet — 81% (51%)
3) Smartphone — 55% (26%)
4) Desktop — 65% (35%)

Video is projected to make up 82% of all internet traffic by 2021.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.