State of the Screens

Meet the sometime-streamer: TV watchers who sign up for one show — then cancel

Will HBO see a drop in streaming subscribers now that Game of Thrones is done until at least the end of 2018?Quote from Glenn Hower — Senior Analyst @ Parks Associates.“The churn…

Michael BeachMarch 22, 2018

Local Prime-Time Numbers For The 29 U.S. Teams Show MLB Rules Summer TV

Nielsen Media studied 29 home markets for Major League Baseball teams to see how viewership stacked up in prime time.The local baseball game is the most watched prime time program…

Michael BeachMarch 22, 2018

State of the Screens

Shorter Ads Are Taking Over Digital, Right? Not So Fast, Says Pandora

Interesting numbers from a recent ad recall study run by Pandora.Brands involved included:1) Orkin2) ZipRecruiter

Michael BeachMarch 22, 2018

State of the Screens

Cord Cutting Made 2017 Pay TV’s “Worst-Ever” Year Amid 3.65-Percent Drop

Traditional pay-TV subscriptions declined by 3.5M in 2017.

Michael BeachMarch 20, 2018

State of the Screens

The Great Connected TV Debate: Subscription- vs. Ad-Supported Models

Three business models are emerging in the connected TV space including:1) Advertising only (Crackle, etc.)

Michael BeachMarch 20, 2018

State of the Screens

The Veni, Vidi, Vici of Voice

Explosive growth: More people listen to podcasts on a monthly basis (70M+) than use Twitter.Ad revenue likely surpassed $220M in 2017.

Michael BeachMarch 20, 2018

State of the Screens

You can watch Netflix on any screen you want, but you’re probably watching it on a TV

70% of streams on Netflix occur on a connected TV.Changes over time: 70% of users sign up for Netflix on mobile/desktop, but within 6-months have shifted the majority of their…

Michael BeachMarch 20, 2018

State of the Screens

March Madness Generates Billions In Ad Spend

National TV ad spending on NCAA March Madness by year (% change YoY):1) 2013 — $1.12B2) 2014 — $1.13B (↑ 1%)3) 2015 — $1.19B (↑ 5%)4) 2016 — $1.24B (↑ 4%)5) 2017 — $1.28B (↑ 3%)

Michael BeachMarch 20, 2018

State of the Screens

The 2017 U.S. Mobile App Report

A recent report from ComScore found that smartphone apps alone capture more than half of digital media time spent.Top 10 apps:1) Facebook — 81%2) YouTube — 71%3) Facebook Messenger — 68%4) Google Search — 61%5) Google Maps — 57%6) Instagram — 50%7)…

Michael BeachMarch 20, 2018

State of the Screens

Mayweather-McGregor Fight Busts Into Weekend’s Top 10 With $2.6M Saturday Night On The Big Screen

The Mayweather-McGregor fight was another event that broke through the clutter with an estimated 500k+ U.S. households shelling out $100/each to view the match live.Other key pay-per-view numbers:1) $500m from…

Michael BeachMarch 20, 2018

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State of the Screens

Meet the sometime-streamer: TV watchers who sign up for one show — then cancel

Local Prime-Time Numbers For The 29 U.S. Teams Show MLB Rules Summer TV

Shorter Ads Are Taking Over Digital, Right? Not So Fast, Says Pandora

Cord Cutting Made 2017 Pay TV’s “Worst-Ever” Year Amid 3.65-Percent Drop

The Great Connected TV Debate: Subscription- vs. Ad-Supported Models

The Veni, Vidi, Vici of Voice

You can watch Netflix on any screen you want, but you’re probably watching it on a TV

March Madness Generates Billions In Ad Spend

The 2017 U.S. Mobile App Report

Mayweather-McGregor Fight Busts Into Weekend’s Top 10 With $2.6M Saturday Night On The Big Screen

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