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State of the Screens

Pandora Taps Neustar To Build New CRM

By March 20, 2018No Comments

Buying ads targeted directly to customer data (CRM) is coming to another major platform.

Neustar will be the onboarding partner.

What does this mean for advertisers?
1) More platforms will offer ad buying targeted directly to customer data.
2) The number of platforms/tools/vendors to accomplish this is going to grow to make execution more complex.

More on this topic. Podcast: Resolving LiveRamp’s Identity

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.