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State of the Screens

Roku proves it can hold its own against tech heavyweights

By March 20, 2018No Comments

Roku recently announced that it plans to go public.

Roku is the U.S. market share leader for Connected-TV:
1)
Roku — 23%
2)
Chromecast — 22%
3)
Amazon Fire — 21%
4)
Apple TV — 13%

More on this topic. A Roku IPO problem: Netflix and YouTube are huge on Roku, but they don’t make Roku any money

Key user numbers from the filing:
1) 15.1m active user accounts
2) 6.7b hours of streaming during 1H-2017
3) 74 hours per user/month

Performance over the past three years:
1) Active users — ↑ 223% (15.1m from 4.4m)
2) Services revenue per user — ↑ 141% ($11.22 from $4.65)

More on this topic. Apple Really Needs To Get On The Stick

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.