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State of the Screens

The 2017 U.S. Mobile App Report

By March 20, 2018No Comments

A recent report from ComScore found that smartphone apps alone capture more than half of digital media time spent.

Top 10 apps:
1)
Facebook — 81%
2)
YouTube — 71%
3)
Facebook Messenger — 68%
4)
Google Search — 61%
5)
Google Maps — 57%
6)
Instagram — 50%
7)
Snapchat — 50%
8)
Google Play — 47%
9)
GMail — 44%
10)
Pandora — 41%

Share of Top 10 apps:
1)
Google — 5
2)
Facebook — 3
3)
Snapchat — 1
4)
Pandora — 1

Simple math. Increasing share of time spent on mobile = more ad opportunities for companies with top apps = increasing market share for Facebook/Google

Top 10 apps by age group:

Something fun. 55+ year-olds are 5X as likely to only use two hands with their smartphone. A big shout out to Granny Screenswho is holding her phone with two hands while reading this!

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.