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State of the Screens

Newsy to Launch as Cable TV Channel After E.W. Scripps Buys RLTV Contracts

By March 20, 2018No Comments

Newsy is coming to cable TV through the purchase of existing contracts currently held by RLTV.

What is Newsy? Newsy is a national news network delivered primarily over the internet (until now).

Below is the sizzle reel for “The Why” which is a nightly news show on Newsy.

Newsy will find additional distribution through cable TV similar to what Cheddar announced with Fusion.

Total households and hours/day of content on cable:
1) Newsy — 26m HH and 24 hours/day of content
2) Cheddar — 60m HH and 2 hours/day of content

The estimated cost of the deal is $0.93 per subscriber.

More on this topic:
Scripps Buys Newsy For $35M To Expand From TV And Newspapers To Digital Video

2) Why Cheddar is looking to local markets to build an audience

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.