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State of the Screens

YouTube’s Fastest-Growing Audience Is In the Living Room and Advertisers Want in

By March 20, 2018No Comments

Some interesting stats from YouTube on the growth of connected-TV.

Viewership of YouTube on a TV grew 90% in 2016 compared to 2015.

Mobile still accounts for 60% of all YouTube viewing.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.