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State of the Screens

Mayweather-McGregor Fight Busts Into Weekend’s Top 10 With $2.6M Saturday Night On The Big Screen

By March 20, 2018No Comments

The Mayweather-McGregor fight was another event that broke through the clutter with an estimated 500k+ U.S. households shelling out $100/each to view the match live.

Other key pay-per-view numbers:
1)
$500m from U.S.
2) $200m from outside U.S.
3) $700m in Total

The fight was also in movie theatres on 532 screens:
1) $40
average ticket
2) 65k tickets sold
3) $2.6m in total $

The fight was the 3rd most watched movie theatre event on Saturday night:
1)
Lionsgate’s The Hitman’s Bodyguard— $3.9m
2)
New Line/Warner Bros.’ Annabelle: Creation— $2.8m
3) Mayweather-McGregor— $2.6m

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.