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State of the Screens

‘Game of Thrones’ Finale Sets Ratings Record

By March 20, 2018No Comments

16.5m viewers tuned into the Game of Thrones season finale on Sunday.

Linear TV vs. Streaming:
1) Total — 16.5m
2) Linear TV — 12.1m (73%)
3) Streaming — 4.4m (27%)

How does this compare to an event like the Super Bowl?

Total Viewers:
Super Bowl: 113m (7X)
2) Game of Thrones: 17m

Super Bowl: 111m (9X)
2) Game of Thrones: 12m

Super Bowl: 2m
2) Game of Thrones: 4m (3X)

Share from Streaming:
Super Bowl: 2%
2) Game of Thrones: 27%

Previously on SOTS. ‘Game of Thrones’ Season 7 Premiere Shatters HBO Ratings Records

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.