Streaming grew 134% from last year’s opener (Alabama vs. USC).
The total live audience (TV and digital) was 12.6m with streaming accounting for 237k (2%).
Fun fact. The heart of Buckeye Nation clocks in at #3 in terms of market rankings for the Alabama/FSU game.
The big question. TV ratings for college football are stable/growing compared to the NFL. It will be interesting to see what happens with NFL ratings this weekend.
More on this topic. The Big Ten Network’s Omnichannel Evolution Is Paying Off With Increased TV and Digital Viewership
