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State of the Screens

Bama-FSU: ESPN’s highest-rated, most-streamed kickoff game ever

By March 20, 2018No Comments

Streaming grew 134% from last year’s opener (Alabama vs. USC).

The total live audience (TV and digital) was 12.6m with streaming accounting for 237k (2%).

Fun fact. The heart of Buckeye Nation clocks in at #3 in terms of market rankings for the Alabama/FSU game.

The big question. TV ratings for college football are stable/growing compared to the NFL. It will be interesting to see what happens with NFL ratings this weekend.

More on this topic. The Big Ten Network’s Omnichannel Evolution Is Paying Off With Increased TV and Digital Viewership

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.