Television

Traditional pay-TV subscriptions declined by 3.5M in 2017.

A group of cable channels is pairing up to launch a sports free bundle.The group includes:1) Discovery Communications2) Viacom3) AMC Networks4) A+E Networks5) Scripps Networks Interactive

Big news from the other side of the pond! RTL Deutschland announced the first addressable ad through a broadcast signal.How is this possible? The content (TV show, etc.) is delivered…

The number of broadcast-only TV households has grown 41%to 15.8m HH over the past five years according to a recent Nielsen study.Median age:1) Broadcast TV Only: 34.52) All TV HH:…

The primary method for watching television (18–29 only):1) Streaming: 61%2) Cable/Satellite: 31%3) Digital Antenna: 5%4) Other: 3%

How much content does $8B buy? The answer from Netflix appears to be 700 original TV shows and 80 original movies.Quick math. That is a pace of 1 original show…

The rate that consumers are canceling traditional pay-TV is higher than expected.Quick definitions:1) Cord-Cutters — Consumers who cancel traditional pay-TV2) Cord-Nevers — Consumers who have not yet subscribed to traditional pay-TV3) Cord-Shavers — Consumers who reduce…

Hulu became the first streaming service to take home “Best Drama” and ended the 2-year winning streak for Game of Thrones.Emmy nominations for outstanding drama:1) The Handmaid’s Tale (Hulu)2) Better…

Spending $20m per TV episode would have been unthinkable a few years ago, but no longer.Fantastic cover!