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State of the Screens

Netflix Eyeing Total of About 700 Original Series in 2018

By March 12, 2018No Comments

How much content does $8B buy? The answer from Netflix appears to be 700 original TV shows and 80 original movies.

Quick math. That is a pace of 1 original show every 13 hours and 1 original movie every 5 days.

Flashback. Netflix blew past subscriber growth targets in Q4, and the stock is soaring to record highs

Peak TV? The numbers of original scripted shows was projected to surpass 500 in 2018 prior to this announcement.

Original scripted shows by year (% change YoY):
1) 2009–210
2) 2010–216 (↑ 3%)
3) 2011–266 (↑ 23%)
4) 2012–288 (↑ 8%)
5) 2013–349 (↑ 21%)
6) 2014–389 (↑ 12%)
7) 2015–422 (↑ 9%)
8) 2016–455 (↑ 8%)
9) 2017–487 (↑ 7%)
10) 2018P — 500+ (↑ 3%+)

More. Cord Cutting Hits Another Record, Bashing Cable andTelecom Stocks

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.