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State of the Screens

Meet the sometime-streamer: TV watchers who sign up for one show — then cancel

By March 22, 2018No Comments

Will HBO see a drop in streaming subscribers now that Game of Thrones is done until at least the end of 2018?

Quote from Glenn Hower — Senior Analyst @ Parks Associates.
“The churn numbers tend to be pretty high, indicating there are a substantial number of consumers subscribing to a service for a short time and then bailing out,”

Customer retention for streaming services:
1) Average — ≈ 1 year
2) Netflix — 3.5 years

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.