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State of the Screens

‘Handmaid’s Tale’ Delivers for Hulu at the Emmys

By March 7, 2018No Comments

Hulu became the first streaming service to take home “Best Drama” and ended the 2-year winning streak for Game of Thrones.

Emmy nominations for outstanding drama:
The Handmaid’s Tale (Hulu)
2) Better Call Saul (AMC)
3) The Crown (Netflix)
4) House of Cards (Netflix)
5) Stranger Things (Netflix)
6 )This Is Us (NBC)
7) Westworld (HBO)

Emmy winners including Creative Arts by network:
1) HBO: 29
2) Netflix: 20
3) NBC: 15
4) Hulu: 10
5) ABC: 7
6) FX Networks: 6
7) Fox: 5
8) Adult Swim: 4
9) CBS: 4
10) A&E: 3
11) VH1: 3

Emmy nomination share including Creative Arts by platform:
Premium Cable or Streaming: 38%
Ad-supported Cable: 36%
Broadcast: 22%
PBS: 3%

Hard to believe. It has only been 5 years since Netflix co-produced its first original series (Lilyhammer).

More on this topic. Watch as streaming TV services are increasingly winning the top Emmys

The big question. Do Critics’ Choices Equal Advertising Dollars? Breaking down Emmy Nominated Shows

Cost per 30s spot (national):
Big Bang Theory — $299k (not nominated)
2) This is Us — $261k
3) Modern Family — $186k
4) Black-ish — $145k
5) Amazing Race — $108k
6) Better Call Saul — $77k
7) The People v. O. J. Simpson: American Crime Story — $38k
8) Feud: Bette & Joan — $26k
9) Born This Way — $10k
10) Genius — $9k

More on this topic. Hallmark Channel isn’t winning Emmys, but red states love it

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.