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State of the Screens

TV Series Budgets Hit the Breaking Point as Costs Skyrocket in Peak TV Era

By March 7, 2018No Comments

Spending $20m per TV episode would have been unthinkable a few years ago, but no longer.

Fantastic cover!

Cost per episode by show:
1) Game of Thrones (HBO) — $15m
2) The Crown (Netflix) — $10m
Jack Ryan (Amazon) — $8m
4) American Gods (Starz) — $8m
5) Stranger Things (Netflix) — $6m
American Crime Story (FX) — $6m
The Tick (Amazon) — $5m
Will (TNT) — $5m
Carpool Karaoke (Apple) — $2m

Quote from Michael Pachter — Research Analyst @ Wedbush Securities
“It’s an arms race, and it’s going to be that way until somebody realizes they’re just beating their head against the wall and not getting anywhere,”

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.