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State of the Screens

Broadcast-only TV households up 41% since 2012, study says

By March 14, 2018No Comments

The number of broadcast-only TV households has grown 41%to 15.8m HH over the past five years according to a recent Nielsen study.

Median age:
1) Broadcast TV Only: 34.5
All TV HH: 39.6

Big question. Are younger consumers replacing traditional pay TV with a combination of streaming packages (Netflix, Hulu, etc.) and broadcast TV through an antenna?

Previously on SOTS. Millennials Unearth an Amazing Hack to Get Free TV: the Antenna

Sales of broadcast antennas are projected to grow 7% to 8m units this year.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.