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State of the Screens

Coming Soon: A Streaming TV Bundle for People Who Don’t Like Sports

By March 14, 2018No Comments

A group of cable channels is pairing up to launch a sports free bundle.

The group includes:
1) Discovery Communications
2) Viacom
3) AMC Networks
4) A+E Networks
5) Scripps Networks Interactive

The cost will be less than $20/month.

Why does this matter? Sports channels like ESPN are the most expensive part of the cable bundle despite going unwatched by the majority of viewers.

The average cable bill is $103/month.

Breakout if consumer switched to the non-sports bundle:
1)
Non-sports bundle: $20
2) Internet service: $50
3) Total monthly cost: $70

The above scenario would reduce a monthly pay-TV bill by $33 (32%)

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.