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State of the Screens

About 6 in 10 young adults in U.S. primarily use online streaming to watch TV

By March 14, 2018No Comments

The primary method for watching television (18–29 only):
1)
Streaming: 61%
2)
Cable/Satellite: 31%
3) Digital Antenna: 5%
4) Other: 3%

Previously on SOTS:
1) Broadcast-only TV households up 41% since 2012, study says

2) Millennials Unearth an Amazing Hack to Get Free TV: the Antenna

More on this topic. Kids’ TV Viewing Records Big Declines

This trend appears to only be accelerating with kids. The average audience on kids’ networks has declined 21 of the past 23 quarters.

Average audiences on kids’ networks (2–11 only):
1) 2011: 2.5m
2)
2016: 1.3m (↓50%)

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.