May 21, 2018 7:58 pm
Variety surveyed ad buyers to get their take on where NFL TV ratings would land compared to last season.
May 10, 2018 9:19 pm
Ratings last season were down 8% or roughly 1.4m people per game.
Big news. Disney announced two new streaming services:
May 9, 2018 9:01 pm
1) ESPN — Direct to consumer offering launching in 2018
2) Disney — Focused on Disney content and set to launch in 2019
Disney also announced plans to start pulling content from Netflix.
Auburn becomes the first school to have a channel that is fully programmed 24/7/365.
May 7, 2018 8:23 pm
We spend a lot of time debating when leagues will go direct-to-consumer with their sports rights, but what happens if individual teams (Yankees, Texas Longhorns, Auburn Tigers, etc.) build the relationship first?
Long read (2k+ words) on the role companies like Monumental Sports Network are playing in the future of sports broadcasting.
May 2, 2018 8:39 pm
Monumental Sports Network is a digital based media platform for the Washington area teams (NBA, NHL, WNBA and AFL, with an NBA G-League team on the way).
Amazon can sell 10 30-second spots during Thursday Night Football as a part of its recent $50m deal with the NFL.
April 24, 2018 9:17 pm
100 spots total for the season.
This study was conducted for SportsBusiness Journal by Magna Global.
April 9, 2018 10:06 pm
An important note. Digital was not included.
Big numbers: The Cleveland Indians were on local TV ≈ 162 times last year and averaged 122K viewers (8% of the market).
March 26, 2018 8:08 pm
An excellent counter argument to the ESPN is dead theme w/ quartlery profit estimates @ various subscriber levels and monthly pricing ($7.21 + 25% price increase):
1) 80m subs — $1.4b — $2.0b
2) 70m subs — $800m — $1.5b
3) 60m subs — $500m — $1.1b
4) 50 subs — $200m — $750m
The following 2 things can be true at the same time:
1) ESPN is a magical business and one of the greatest (legal) cash machines in existence.
2) The cash machine has driven up monthly cable bills to the point where consumers are exploring alternatives.