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State of the Screens

Fox Sports estimates that Cleveland market watched 3.8 billion minutes of Indians broadcasts in 2017

By April 9, 2018No Comments

Big numbers: The Cleveland Indians were on local TV ≈ 162 times last year and averaged 122K viewers (8% of the market).

Wow: Those 122K viewers watched a total of 3.8B minutes of baseball!

Big question: How does that compare to other popular shows?

Top 5 by viewers:
1) The Big Bang Theory — 180K
2) NCIS — 169K
3) The Walking Dead — 132K
4) Dancing with the Stars — 127K
5) Cleveland Indians — 121K

Top 5 by total minutes:
1) Cleveland Indians — 3.8B
2) America’s Got Talent — 250M
3) NCIS — 243M
4) The Voice — 243M
5) Dancing with the Stars — 164M

NCAA down: The championship game drew the lowest viewership in more than a decade.

Streaming accounted for ≈ 533K viewers (3% of total).

Viewers by year (% change):
1) 2009–17.6M
2) 2010–23.9M (↑ 36%)
3) 2011–20.1M (↓ 16%)
4) 2012–20.9M (↑ 4%)
5) 2013–23.4M (↑ 12%)
6) 2014–21.2M (↓ 10%)
7) 2015–28.3M (↑ 33%)
8) 2016–17.8M (↓ 37%)
9) 2017–23.0M (↑ 30%)
10) 2018–16.5M (↓ 28%)

Flashback: March Madness Generates Billions In Ad Spend

National TV ad spending on NCAA March Madness by year (% change YoY):
1) 2013 — $1.12B
2) 2014 — $1.13B (↑ 1%)
3) 2015 — $1.19B (↑ 5%)
4) 2016 — $1.24B (↑ 4%)
5) 2017 — $1.28B (↑ 3%)

More: ESPN+ will launch on April 12th for $4.99 per month

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.