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State of the Screens

Exclusive — Amazon to charge $2.8 million for NFL ad packages

By May 2, 2018No Comments

Amazon can sell 10 30-second spots during Thursday Night Football as a part of its recent $50m deal with the NFL.

100 spots total for the season.

Ad package cost comparison:
1) Amazon (2017 streaming) — $2.8m
2) Twitter (2016 streaming) — $2-$8m
3) CBS/NBC (2016 network) — $550-$590k

It is unclear as to what constitutes an “ad package” in terms of numberof spots.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.