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State of the Screens

Local Prime-Time Numbers For The 29 U.S. Teams Show MLB Rules Summer TV

By March 22, 2018No Comments

Nielsen Media studied 29 home markets for Major League Baseball teams to see how viewership stacked up in prime time.

The local baseball game is the most watched prime time program (broadcast or cable) in 11 of the 29 markets narrowly missing out on the 12th by one-hundredth of a point (New York Yankees).

Baseball is top 3 in 2/3 of the markets.

Sports is the most watched programming on television, but it also has the highest costs for subscribers and advertisers.

Previously on SOTS. The Dodgers Are on a Roll but Fans Remain in the Dark Amid Cable-TV Dispute

The average monthly subscriber fee for SportsNet LA is $4.57/month. If a pay TV provider carries this in their basic package, then every subscriber will see their bill go up by that amount.

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.