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State of the Screens

Auburn Athletics To Launch 24-Hour Tune-in Channel

By May 9, 2018No Comments

Auburn becomes the first school to have a channel that is fully programmed 24/7/365.

We spend a lot of time debating when leagues will go direct-to-consumer with their sports rights, but what happens if individual teams (Yankees, Texas Longhorns, Auburn Tigers, etc.) build the relationship first?

The question that Mr. Screens is asking. Where are my Buckeyes at with a similar network???

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.