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State of the Screens

Going gray: Sports TV viewers skew older

By April 24, 2018No Comments

This study was conducted for SportsBusiness Journal by Magna Global.

An important note. Digital was not included.

Soccer has the youngest viewership with an average age of 40.

Quote from Ty Votaw — EVP, Global Business Affairs @ PGA Tour.
“When you go to PGATour.com, the median age is 55 and for our PGATour Live (over-the-top network), the median age is 20 years younger than on broadcast,”

Age change for sports on TV since 2006:
1) NASCAR +9
2) NHL +7
3) PGA +5
4) ATP +5
5) MLB +4
6) NFL +4
7) NBA +2
8) MLS +1
9) WTA +8

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.