State of the Screens

Streaming services led by Netflix pile up 2017 Emmy nominations

57% (4 of 7) of the nominations for Best Drama aired on a streaming platform like Netflix and Hulu.Netflix alone had the same number of nominations (for Best Drama) as…

Michael BeachMay 9, 2018

State of the Screens

Pew Research Center: Local TV News Fact Sheet

Pew Research Center does a deep dive on the State of the News Media with a specific focus on local news.Local TV station revenue normally follows a cyclical pattern based…

Michael BeachMay 9, 2018

State of the Screens

The 25 Best Ads of 2017 (So Far)

AdWeek breaks down the top 25 ads so far this year.12 of the 25 are video w/ format and length:1) The New York Times, “The Truth Is Hard to Find” — horizontal…

Michael BeachMay 9, 2018

State of the Screens

The ad industry feels like Silicon Valley is killing creativity

The ad industry knows that they need shorter creative (6s, etc.), but isstruggling with storytelling in a compressed environment.A few challenges:1) Connecting w/ consumers — Creative executives worry that 6s is not…

Michael BeachMay 9, 2018

State of the Screens

Nielsen Total Audience Report Q1 2017

Nielsen released the data for Q1 with a specific focus on how each generation consumes media.Time spent by platform in Q1 (2016 vs. 2017):1) Live TV — 4h 21m (↓ 5%)2) Mobile — 2h…

Michael BeachMay 9, 2018

State of the Screens

Netflix Surprises With Big Subscriber Gains, Shares Soar

Netflix blew away Wall Street expectations adding 5.2m subscribers vs. a projection of 3.2m. They beat the target by 63%!!!!The stock is up 30% this year.

Michael BeachMay 9, 2018

State of the Screens

‘Game of Thrones’ Season 7 Premiere Shatters HBO Ratings Records

16.1m viewers tuned into the Game of Thrones premiere on Sunday.% growth from 2016:1) Total — ↑ 38% 2) TV — ↑ 27% 3) Streaming — ↑ 60%

Michael BeachMay 9, 2018

State of the Screens

News Outlets to Seek Bargaining Rights Against Google and Facebook

Newspapers have found their previous advantage in distribution (delivery trucks, etc.) replaced by access to digital content (search engines, social networks, etc.).Recent headline. Google and Facebook Now Make More From…

Michael BeachMay 9, 2018

State of the Screens

Apple’s iTunes Falls Short in Battle for Video Viewers

Apple’s share of selling/renting digital video:1) 2012–50%+2) 2016–20–35%Market share for other companies:1) Amazon — 20%2) Comcast — 15%

Michael BeachMay 9, 2018

State of the Screens

Disney’s Channels: Children Are Tuning Out

Disney has challenges beyond ESPN. Some of its youth programming is starting to lose viewership. Disney Channel and Freeform have each lost 4msubscribers over the past 3 years.According to Nielsen,…

Michael BeachMay 7, 2018

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Streaming services led by Netflix pile up 2017 Emmy nominations

Pew Research Center: Local TV News Fact Sheet

The 25 Best Ads of 2017 (So Far)

The ad industry feels like Silicon Valley is killing creativity

Nielsen Total Audience Report Q1 2017

Netflix Surprises With Big Subscriber Gains, Shares Soar

‘Game of Thrones’ Season 7 Premiere Shatters HBO Ratings Records

News Outlets to Seek Bargaining Rights Against Google and Facebook

Apple’s iTunes Falls Short in Battle for Video Viewers

Disney’s Channels: Children Are Tuning Out

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