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State of the Screens

Facebook Is Going Hollywood, Seeking Scripted TV Programming

By May 7, 2018No Comments

Facebook is offering content creators up to $3m per episode for full-length original content.

Creators of short form content (❤0 minutes) are getting revenue guarantees of $5–20k per episode.

The target age demo is 13–34 with a specific focus on 17–30.

Facebook is also talking to traditional networks about purchasing the rights to shows that were recently canceled such as Viacom’s Loosely Exactly Nicole.

Peak TV? How much can the supply of original scripted shows (455 series in 2016) grow before ratings really start to tank?

Previously on SOTS. The Peak TV Bubble Hasn’t Burst, But It’s Leaking

Facebook is also making sports rights a top priority as evidenced by their recent deal to air Champions League Soccer with Fox.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.