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State of the Screens

Amazon Prime is on pace to become more popular than cable TV

By May 7, 2018No Comments

Current U.S. households with each service:
Pay-TV: 90m (↓3% YoY)
2) Amazon Prime: 66m (↑19% YoY)

Average annual cost:
1) Pay-TV: $1,236
2) Amazon Prime: $99

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.