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State of the Screens

Disney’s Channels: Children Are Tuning Out

By May 7, 2018No Comments

Disney has challenges beyond ESPN. Some of its youth programming is starting to lose viewership. Disney Channel and Freeform have each lost 4msubscribers over the past 3 years.

According to Nielsen, the under 35 demo (2–34) has lost 34% of prime-time viewing in the past 5 years.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.