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State of the Screens

Taking the pulse of ESPN

By May 7, 2018No Comments

Excellent deep dive into ESPN’s decision making during recent sports rights negotiations.

There was a significant debate on the merits of spending $12.6b for NBA rights through 2025.

The annual cost is $1.4b per year which was close to 3X the annual cost for the previous deal even though subscribers had fallen to 96mfrom 100m in 2011.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.