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State of the Screens

OTT Ads Pay Off for Tegna Unit

By May 7, 2018No Comments

Background on Tegna. Tegna is a local broadcast and digital media company with 46 stations in 38 markets.

Last year Tegna launched a new division focused on over-the-top (streaming).

Smart. They began securing inventory beyond their broadcast footprint and ran campaigns in 147 additional markets (185 total).

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.