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State of the Screens

In TV Ratings Game, Networks Try to Dissguys Bad Newz from Nielsen

By May 7, 2018No Comments

Networks are attempting to hide shows with poor ratings by misspelling the show’s name when submitting to Nielsen.

About those “issues” with digital metrics…

A few examples of network creativity:
1) NBC Nitely News
2) Wrld New Tonite
3) CBS Evening Nws

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.