Tag Archive: Television

Hulu And YouTube Prepare To Overtake Satellite Giants Atop Streaming Bundle Market

March 12, 2019 8:32 pm Published by Leave your thoughts

Dish and DirecTV both were early entrants into the streaming pay-TV battle, but YouTube TV and Hulu Live are gaining fast.
Streaming pay-TV providers by subscriber numbers (% of total):
1) Sling TV — 2.4M (27%)
2) Hulu Live — 2.0M (23%)
3) DirecTV Now — 1.6M (18%)
4) YouTube TV — 1.0M (11%)
5) PlayStation Vue — 870K (10%)
6) fuboTV — 250K (6%)
7) Other — 250K (3%)
8) Philo — 150K (2%)

Ratings bombshell: In two years, network TV demos plummeted 27 percent

February 20, 2019 9:57 pm Published by Leave your thoughts

Average combined primetime viewership for 18–49 across ABC, CBS, Fox and NBC (YoY growth):
1) 2016-Q4–9.6M
2) 2017-Q4–7.9M (↓ 18%)
3) 2018-Q4–7.0M (↓ 11%)
Interesting question: Who are the people that are shifting consumption? Are they high income? Low income? Are high-income consumers more likely to pay for ad-free viewing? Mike Shields argues this is something worth more attention in his latest piece for TV[R]EV.