TV Networks Form New Consortium to Advance Targeted Advertising
March 21, 2019 1:53 am Leave your thoughts…
Tag Archive: Television
Hulu And YouTube Prepare To Overtake Satellite Giants Atop Streaming Bundle Market
March 12, 2019 8:32 pm Leave your thoughtsDish and DirecTV both were early entrants into the streaming pay-TV battle, but YouTube TV and Hulu Live are gaining fast.
Streaming pay-TV providers by subscriber numbers (% of total):
1) Sling TV — 2.4M (27%)
2) Hulu Live — 2.0M (23%)
3) DirecTV Now — 1.6M (18%)
4) YouTube TV — 1.0M (11%)
5) PlayStation Vue — 870K (10%)
6) fuboTV — 250K (6%)
7) Other — 250K (3%)
8) Philo — 150K (2%)
Ratings bombshell: In two years, network TV demos plummeted 27 percent
February 20, 2019 9:57 pm Leave your thoughtsAverage combined primetime viewership for 18–49 across ABC, CBS, Fox and NBC (YoY growth):
1) 2016-Q4–9.6M
2) 2017-Q4–7.9M (↓ 18%)
3) 2018-Q4–7.0M (↓ 11%)
Interesting question: Who are the people that are shifting consumption? Are they high income? Low income? Are high-income consumers more likely to pay for ad-free viewing? Mike Shields argues this is something worth more attention in his latest piece for TV[R]EV.
Viacom Buys PlutoTV Streaming Service, Its Biggest Digital Push Yet
January 30, 2019 3:22 am Leave your thoughtsBig news: Viacom is buying PlutoTV for $340M.
What is PlutoTV? PlutoTV is an ad-supported video streaming service that offers content from 130 film and TV partners. Similar offerings include Tubi, the Roku Channel and Amazon IMDB Freedive.
Number of Streaming Shows Overtakes Basic Cable, Broadcast for First Time, FX Reports
December 18, 2018 10:43 pm Leave your thoughts…
Nexstar’s $6.4 Billion Tribune Buy Spurs More Dealmaking
December 11, 2018 8:20 pm Leave your thoughtsBig deal: Nexstar has agreed to purchase Tribune for $6B in the latest deal to further consolidate local broadcast station ownership.
$15B worth of local TV stations have changed hands since 2016.
Nielsen: Americans are streaming 8 billion hours of content per month on connected TVs
December 5, 2018 2:47 am Leave your thoughtsNearly 2/3 of U.S. households have a device to stream video to a television according to Nielsen.
Video viewing hours per month on a TV set in the U.S.:
1) Linear TV — 38B
2) Streaming — 8B
Outlook for Traditional TV Goes From Bad to Worse
November 28, 2018 4:52 pm Leave your thoughtsSource of pay-TV in 2018–4Q according to UBS:
1) Cable — 53%
2) Satellite — 29%
3) Telecom — 9%
4) Streaming — 9%
