TV Networks Form New Consortium to Advance Targeted AdvertisingMarch 21, 2019 1:53 am Leave your thoughts
Dish and DirecTV both were early entrants into the streaming pay-TV battle, but YouTube TV and Hulu Live are gaining fast.
Streaming pay-TV providers by subscriber numbers (% of total):
1) Sling TV — 2.4M (27%)
2) Hulu Live — 2.0M (23%)
3) DirecTV Now — 1.6M (18%)
4) YouTube TV — 1.0M (11%)
5) PlayStation Vue — 870K (10%)
6) fuboTV — 250K (6%)
7) Other — 250K (3%)
8) Philo — 150K (2%)
Average combined primetime viewership for 18–49 across ABC, CBS, Fox and NBC (YoY growth):
2) 2017-Q4–7.9M (↓ 18%)
3) 2018-Q4–7.0M (↓ 11%)
Interesting question: Who are the people that are shifting consumption? Are they high income? Low income? Are high-income consumers more likely to pay for ad-free viewing? Mike Shields argues this is something worth more attention in his latest piece for TV[R]EV.
Big news: Viacom is buying PlutoTV for $340M.
What is PlutoTV? PlutoTV is an ad-supported video streaming service that offers content from 130 film and TV partners. Similar offerings include Tubi, the Roku Channel and Amazon IMDB Freedive.
Big deal: Nexstar has agreed to purchase Tribune for $6B in the latest deal to further consolidate local broadcast station ownership.
$15B worth of local TV stations have changed hands since 2016.
Nearly 2/3 of U.S. households have a device to stream video to a television according to Nielsen.
Video viewing hours per month on a TV set in the U.S.:
1) Linear TV — 38B
2) Streaming — 8B
Source of pay-TV in 2018–4Q according to UBS:
1) Cable — 53%
2) Satellite — 29%
3) Telecom — 9%
4) Streaming — 9%
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