Television

Frenemies: Top players in the TV advertising space are coming together around an open standard for addressable advertising set to launch in early 2020. Why this is necessary: TV networks…

Dish and DirecTV both were early entrants into the streaming pay-TV battle, but YouTube TV and Hulu Live are gaining fast.Streaming pay-TV providers by subscriber numbers (% of total):1) Sling…

Average combined primetime viewership for 18–49 across ABC, CBS, Fox and NBC (YoY growth):1) 2016-Q4–9.6M2) 2017-Q4–7.9M (↓ 18%)3) 2018-Q4–7.0M (↓ 11%)Interesting question: Who are the people that are shifting consumption?…

Big news: Viacom is buying PlutoTV for $340M.What is PlutoTV? PlutoTV is an ad-supported video streaming service that offers content from 130 film and TV partners. Similar offerings include Tubi,…

Original scripted shows by year (% change YoY): 1) 2009–210 2) 2010–216 (↑ 3%) 3) 2011–266 (↑ 23%) 4) 2012–288 (↑ 8%) 5) 2013–349 (↑ 21%) 6) 2014–389 (↑ 12%)…

Big deal: Nexstar has agreed to purchase Tribune for $6B in the latest deal to further consolidate local broadcast station ownership.$15B worth of local TV stations have changed hands since…

Nearly 2/3 of U.S. households have a device to stream video to a television according to Nielsen.Video viewing hours per month on a TV set in the U.S.:1) Linear TV — 38B2)…

Source of pay-TV in 2018–4Q according to UBS: 1) Cable — 53%2) Satellite — 29%3) Telecom — 9%4) Streaming — 9%

Big question: How will Disney handle both Disney+ and Hulu? Updated Hulu ownership: 1) Disney: 60% 2) Comcast: 30% 3) WarnerMedia: 10% Quote from Bob Iger — CEO @ Disney: “We aim…

Networks that are cutting back on scripted series include:1) A&E2) Bravo3) CMT4) Discovery5) E!6) ID7) MTV8) TV Land9) VH110) WGN AmericaFlashback #1: Netflix Eyeing Total of About 700 Original Series…