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State of the Screens

Inside Cable’s Retreat From Scripted Series

By November 20, 2018No Comments

Networks that are cutting back on scripted series include:
1)
A&E
2) Bravo
3) CMT
4) Discovery
5) E!
6) ID
7) MTV
8) TV Land
9) VH1
10) WGN America

Flashback #1: Netflix Eyeing Total of About 700 Original Series in 2018

Original scripted shows by year (% change YoY):
1) 2009–210
2) 2010–216 (↑ 3%)
3) 2011–266 (↑ 23%)
4) 2012–288 (↑ 8%)
5) 2013–349 (↑ 21%)
6) 2014–389 (↑ 12%)
7) 2015–422 (↑ 9%)
8) 2016–455 (↑ 8%)
9) 2017–487 (↑ 7%)
10) 2018P — 520 (↑ 6%)

Just 16% of U.S. broadband homes subscribe to 3+ video services according to Parks Associates.

High cost: Producing 1 hour of a scripted show costs most networks between $3–6M per hour! That is 10X the cost of an unscripted hour.

Flashback #2: TV Series Budgets Hit the Breaking Point as Costs Skyrocket in Peak TV Era

Cost per episode by show:
1) Game of Thrones (HBO) — $15m
2) The Crown (Netflix) — $10m
3) Jack Ryan (Amazon) — $8m
4) American Gods (Starz) — $8m
5) Stranger Things (Netflix) — $6m
6) American Crime Story (FX) — $6m
7) The Tick (Amazon) — $5m
8) Will (TNT) — $5m
9) Carpool Karaoke (Apple) — $2m

Quote from Michael Pachter — Research Analyst @ Wedbush Securities
“It’s an arms race, and it’s going to be that way until somebody realizes they’re just beating their head against the wall and not getting anywhere,”

More: With The Rising Tide of Streaming Services, Tune-In Becomes Data Driven

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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