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State of the Screens

Nielsen: Americans are streaming 8 billion hours of content per month on connected TVs

By December 5, 2018No Comments

Nearly 2/3 of U.S. households have a device to stream video to a television according to Nielsen.

Video viewing hours per month on a TV set in the U.S.:
1) Linear TV — 38B
2) Streaming — 8B

Median age by device:
1) Live TV — 56
2) STB VOD — 45
3) Connected — 42
4) Desktop/mobile — 40

Read the full report here.

Flashback: comScore: State of OTT

OTT viewing households by year:
1) 2016–44M
2) 2017–55M (↑ 25%)
3) 2018–60M (↑ 17%)

More #1: Nielsen Puts Connected-TV Use at 8 Billion Hours Per Month

More #2: Facebook Should Just Buy Roku Already — or Move on from TV

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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