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State of the Screens

Hulu And YouTube Prepare To Overtake Satellite Giants Atop Streaming Bundle Market

By March 12, 2019No Comments

Dish and DirecTV both were early entrants into the streaming pay-TV battle, but YouTube TV and Hulu Live are gaining fast.

Streaming pay-TV providers by subscriber numbers (% of total):
1) Sling TV — 2.4M (27%)
2) Hulu Live — 2.0M (23%)
3) DirecTV Now — 1.6M (18%)
4) YouTube TV — 1.0M (11%)
5) PlayStation Vue — 870K (10%)
6) fuboTV — 250K (6%)
7) Other — 250K (3%)
8) Philo — 150K (2%)

Subscriber growth in 2018-Q4:
1)
Sling TV — ↑ 50K
2)
DirecTV Now — ↓ 267K

Video: Is cord-cutting worth it?

More #1: The future of cable may be no TV at all, as one small company from Arizona shows

More #2: The 6 dumbest cases against cord-cutting (and why they’re so wrong)

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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