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State of the Screens

How Will Disney Manage Hulu and Launch a Competing Streaming Service at the Same Time?

By November 28, 2018No Comments
Big question: How will Disney handle both Disney+ and Hulu?

Updated Hulu ownership:
1) Disney: 60%
2) Comcast: 30%
3) WarnerMedia: 10%

Quote from Bob Iger — CEO @ Disney:
“We aim to use the television production capabilities of the combined company to fuel Hulu with a lot more original programming, original programming that we feel will enable Hulu to compete even more aggressively in the marketplace.”

Old is new: Could we see some type of “new bundle” that consists of Disney+, ESPN+, and Hulu? What a concept!

Flashback #1: The Streaming Wars: How the new kingdoms of Hollywood are battling it out for the future of entertainment

The digital video world as if it were Game of Thrones:
1) House Netflix — The White Walkers
2) House Disney — The Starks
3) House Amazon — The Lannisters
4) House Warner — The Iron Bank of Braavos
5) House Comcast — The Tyrells
6) House Apple — The Targaryens

Flashback #2: Disney Unveils New Streaming Services, to End Netflix Deal

More #1: Disney to invest in more original content for Hulu, expand service internationally

More #2: At Netflix, Who Wins When It’s Hollywood vs. the Algorithm?

More #3: The Ripple Effect Of Streaming Video

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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