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State of the Screens

Number of Streaming Shows Overtakes Basic Cable, Broadcast for First Time, FX Reports

By December 18, 2018No Comments
Original scripted shows by year (% change YoY):

1) 2009–210
2) 2010–216 (↑ 3%)
3) 2011–266 (↑ 23%)
4) 2012–288 (↑ 8%)
5) 2013–349 (↑ 21%)
6) 2014–389 (↑ 12%)
7) 2015–422 (↑ 9%)
8) 2016–455 (↑ 8%)
9) 2017–487 (↑ 7%)
10) 2018–495 (↑ 3%)

Big news: Streaming accounted for the highest share of scripted shows for the first time.

Original scripted shows by distribution (% of total):
1) Streaming — 160 (32%)
2) Broadcast — 146 (30%)
3) Basic cable — 144 (29%)
4) Pay cable — 45 (9%)

Original scripted shows from streaming (% growth):
1) 2017–117
2) 2018–160 (↑ 37%)

More #1: Peak TV Update: Scripted Originals Hit Yet Another High in 2018

More #2: Streaming services outpace linear TV production for the first time

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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