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State of the Screens

Outlook for Traditional TV Goes From Bad to Worse

By November 28, 2018No Comments

Source of pay-TV in 2018–4Q according to UBS:
1)
Cable — 53%
2)
Satellite — 29%
3)
Telecom — 9%
4)
Streaming — 9%

Flashback #1: Streaming TV Growing Faster Than Anticipated, Analysts Eye 25% Of Marketplace In Next Five Years

Streaming pay-TV subscribers by year according to UBS:
1) 2018–9M
2)
2020–17M
3)
2022–24M (25% of all pay-TV)

Flashback #2: Cord cutting accelerates as pay TV loses 1 million customers in largest-ever quarterly loss

Pay-TV subscriber growth in 2018-Q3 according to MoffettNathanson:
1) Traditional pay-TV — ↓ 1.1M
2)
Streaming pay-TV — ↑ 414K
3)
Total pay-TV — ↓ 709K

Flashback #3: Who Killed the Great American Cable-TV Bundle?

% of TV channels viewed:
1) 2005–16%
2) 2010–12%
3)
2015–8%
4)
2017–7%

More #1: Just How Bleak Is The Future Of Traditional TV?

More #2: Wall Street’s predicting a big shake-up for AT&T’s DirecTV after pay TV’s worst quarter on record

More #3: Pay TV and streaming services head-to-head comparison

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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