State of the Screens

“Thank God you’re not in newspapers”: Local TV is doing way better than you’d think, a new report…

Local TV news: There are currently 703 local TV newsrooms across the U.S. producing content for 1,072 different stations.Change in newsroom staff (2008 vs. 2018):1) Local TV — ↑ 5%2) Local newspapers — ↓…

Michael BeachApril 18, 2018

The increasingly complicated race to solve media measurement

Multiple standards: NBCUniversal joined ESPN in rolling out their own advertising standard for measuring cross screen audiences. 100% completion: NBCUniversal is only counting digital video ads that are viewable to…

Michael BeachApril 18, 2018

State of the Screens

Yes, Digital Advertising’s Viewability Problem Does Impact Store Visits

The big question: Does the viewability rate for a digital ad have an impact on sales?

Michael BeachApril 18, 2018

State of the Screens

With This New Deal, More Targeted Ads Are Coming to Your TV

Big news #1: Advanced TV buying should get a boost from the announcement that NCC Media will launch a new divisionfocused on targeted advertising.Pay-TV providers involved w/ # of subscribers:1)…

Michael BeachApril 18, 2018

State of the Screens

How TV Buyers Can Capture the Value of Digital Video

A large portion of TV buyers have started adding digital offerings through connected TV advertising.Connected TV users by year (% growth):1) 2017–168.1M (↑ 10%)2) 2018–181.5M (↑ 8%)3) 2019–188.1M (↑ 4%)4)…

Michael BeachApril 18, 2018

State of the Screens

Amazon TV Service Helps Starz, HBO Stand Out in Netflix Era

Amazon Channels is the closest thing to à la carte TV in the market.80m+ Prime subscribers in U.S. ↑ 36% in one year!

Michael BeachApril 10, 2018

State of the Screens

Time To ‘Do More Digital’ — But Rationally, Not Blindly

Quote from Dave Morgan — CEO @ Simulmedia.“Problems with viewability, fraud and bots have been just a few of the unintended consequences of doing more digital without really understanding what might happen…

Michael BeachApril 10, 2018

State of the Screens

With Snapchat’s new 5-minute shows, it’s starting to look a lot like a TV network

Snapchat is working with networks like NBC, ESPN, Turner and A&E on “Snapchat Shows,” which are 3–5 minutes in length.Revenue will be generated through advertising and split 50–50 with the…

Michael BeachApril 10, 2018

State of the Screens

Nielsen Adds TV Meters To 140 Markets With Paper Diaries

Much needed upgrade to the paper diaries.140 markets will get 15k meters in 7k homes. Roughly 100 meters per market.

Michael BeachApril 10, 2018

State of the Screens

As Streaming Services Amp Up, Not all TV Channels Make the Cut

Each streaming package is taking a unique approach to the channels that are included.Sling even offers Cheddar (SOTS favorite) which launched as a streaming network.

Michael BeachApril 10, 2018

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State of the Screens

“Thank God you’re not in newspapers”: Local TV is doing way better than you’d think, a new report…

The increasingly complicated race to solve media measurement

Yes, Digital Advertising’s Viewability Problem Does Impact Store Visits

With This New Deal, More Targeted Ads Are Coming to Your TV

How TV Buyers Can Capture the Value of Digital Video

Amazon TV Service Helps Starz, HBO Stand Out in Netflix Era

Time To ‘Do More Digital’ — But Rationally, Not Blindly

With Snapchat’s new 5-minute shows, it’s starting to look a lot like a TV network

Nielsen Adds TV Meters To 140 Markets With Paper Diaries

As Streaming Services Amp Up, Not all TV Channels Make the Cut

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