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State of the Screens

Team of Rivals: Inside Fox, Turner and Viacom’s Strange Collaboration

By April 10, 2018No Comments

Turner, Fox, and Viacom have combined to form OpenAP with the goal of standardizing audience buying on TV.

Smart. Audience-based buying on television/digital is a challenging process that is made more difficult when networks become walled gardens with their own currency.

MOAT will be the standard for viewability.

If your SOTS bingo board contained MOAT and Turner, then you are the big winner this week!

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.